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Product Manager


Job ID: 1868 | Nervo Corporation




Date Advertised

15 October 2018


Location

Sydney, NSW, Australia


Job Type

Full-Time


Job Level

Senior





About Nevro

Nevro is a medical device company headquartered in Redwood City, California. We have developed HF10™ therapy, an innovative, evidence-based neuromodulation platform for the treatment of chronic pain.

We started with a simple mission to help more patients suffering from chronic pain. At each stage of development, our research was subject to the highest levels of scientific rigor, resulting in a new therapy that has advanced the state of spinal cord stimulation (SCS).

The Nevro® Senza® SCS System received CE mark in 2010, TGA approval in 2011, FDA approval in 2015, and is commercially available in Europe, Australia, and the United States.

Overview

The Product Manager, Australia will drive downstream execution in the Australia region for the currently available and next generation products globally. Downstream management includes developing and executing launch plans, promotional plans, positioning and messaging, marketing collateral, sales tools, and patient education materials. The product manager, Australia will also be responsible for market development.

The Product Manager will have significant interaction with the field-based sales force, and must work collaboratively to create plans and ensure that customer targeting, sales tools, and marketing programs are well executed and impactful for the Australia region.

  • Drive downstream execution for Australia through development of an Australia marketing plan. Help develop downstream activities and execute agreed upon marketing plan in conjunction and consultation with International Sales, training, and Global marketing
  • Help manage the Nevro and Senza brands. Produce marketing collateral and tools including brochures, sales tools, iPad applications, websites, advertisements, etc. that are on brand strategy but adapted to Australia market
  • Manage PR activities, in conjunction with external agencies
  • Help create and implement segmentation, targeting, positioning, and pricing strategies
  • Understand needs of key Australia customers including HCPs, non-HCPs (payors and clinic groups), and patients to implement direct messaging activities specific to customer type to win-over key influencers
  • Perform detailed competitive analysis and develop competitive strategies to counter competitive messaging and help position us further as market leaders
  • Develop, recommend, and implement market development programs for Australia markets including referral programs and direct to patient marketing activities
  • Understand overall Australia market to an account level; identify trends and opportunities for expansion through creation of a market model
  • Manage identification and coordination of all Australia conferences
  • Partner with global marketing in creation of new product launch plans and optimal execution in Australia region
  • Assist in training sales reps and customers on product and market knowledge
  • Develop strong credibility with sales, KOLs, and customers through procedural, product, and competitor/competitive therapy knowledge
  • Ensure that all marketing activities conform to company guidelines and local laws
  • This position requires driving and traveling to visit customers. In addition, the use of the telephone and keyboard on a daily basis. Carrying company equipment on trips will include laptops, chargers, brochures, as well as study related equipment, i.e., programmers, demo kits.
  • Other duties as assigned

Role Requirements

  • 3-5 years’ experience in medical device or biotech marketing
  • Bachelor’s degree required
  • Prior neuromodulation experience a plus
  • This position will be based in Australia
  • International and domestic travel up to 40%

Skills and Knowledge

    • Downstream marketing experience
    • Strong team player who can incorporate input from others and can generate consensus through inclusion
    • Must be able to thrive in a fast-paced and dynamic work environment
    • Ability to speak up when important information or questions must be raised and takes action when issues must be addressed
    • Strong thinker and creative thinker who is intellectually curious
    • Sound decision making capabilities
    • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing
    • Ability to develop strong relationships with customers, clinical and sales partners
    • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
    • #LI-TS1
Nevro offers equal employment opportunity, regardless of race, color, creed, religion, national origin, marital or family status, sex, sexual orientation, gender expression (including religious dress and grooming practices), gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), physical or mental condition, protected veteran status, disability, age or other characteristics protected by laws.




Date Advertised

15 October 2018


Location

Sydney, NSW, Australia


Job Type

Full-Time


Job Level

Senior


Skills

Marketing Strategy, Product Management, Reimbursement